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Major boost for Irish punters as popular pub drops price of pint by €1.40

A DUBLIN pub has confirmed they are slashing the price of a pint of Guinness to €5 and vowed: “We want to give something back to the people.”

The Crafty Fox on Camden Row are going against the trend of rising pint prices by reducing the cost of the black stuff by €1.40.

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The Crafty Fox pub on Camden Row are slashing the price of their Guinness
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A pint of the black stuff will now set customers back just €5 at the business
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And General Manager Ronan Brady told the Irish Independent that they are making the move in the hopes that it will attract more people to the venue after a “tough year”.

He said: “Everyone is a bit tight for money, the cost of living is a bit much at the moment.

“We want to give something back to the people.

“We hope it works both ways, we hope it helps people and it helps business too.

Guinness isn’t the only beverage we’ll sell at €5.

“We’re also doing a craft beer as well for a fiver, there’ll be rotational craft beers.

“We serve food too, we do a €15 noodle box, so we hope we’ll claw it back from other things as well.”

The popular pub made the move despite a six cent price increase announced by top supplier Diageo last month.

The jump in price – which is the third hike in just 18 months – came into effect on Monday and applies to all the company’s draught products – Guinness, Carlsberg, Rockshore and Hop House 13.

Diageo blamed rising input costs across all its operations in Ireland despite energy costs and inflation decreasing in recent months.

Mr Brady said people have been left “tight for money” due to the cost of living and said they have been considering absorbing the price increases for some time.

He explained: “We’re taking the hit, it’s something we talked about for a good while. We think it’s worth it at this time.

“Our Guinness has gone up three times in the past year, it’s at €6.40 at the moment but we’re bringing it down to €5.

“It’s been a tough year for us so far, for a lot of businesses.

“The price increase has definitely affected us business wise.

“Everything is very expensive, everything out there, not just the beer.”

Diageo increased the price of a pint by 12 cents in February last year and then by a further 4 cent again last July, causing fury among publicans.

The Vintners Federation of Ireland said the drinks giant was out of touch with both the pubs and its customers.

The average price of a pint of Guinness before the latest increase was €5.30 while a pint of lager was around €5.60.

However, the price of booze in Dublin city centre pubs was way dearer.

Most publicans are now expected to put up the price of a pint by at least 10 to 20 cents as they take into account both the six cent hike plus the recent increase in the minimum wage.

One publican said: “We were hoping Diageo might leave the price alone this year and can’t believe they are going for their third price increase in 18 months.

“Many pubs are battling to survive and are worried customers will not tolerate another price hike.

“We were not helped by the VAT rate for the hospitality sector being increased back up from 9 to 13 per cent.

“One way or the other a pint will increase by six cents now and maybe even more depending on the individual publican.”


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